Program

Keynote Speakers
Mr. Niels Bünemann (Communications Advisor and Journalist, publimus.eu)     The Future of Central Bank Communication: Coping with Disruptive Forces
Ms. Pernilla Meyersson (Chief of Staff, Riksbank)
Central Bank Communication and the Role of Confidence

Session I

Principles and Tools of Effective Central Bank Communications
and Central Bank Branding

Session Chair: Mr. Niels Bünemann
(Communications Advisor and Journalist, publimus.eu)

Central Bank: Transparency Versus Confidentiality
Ms. Ina Muzaka (Head of Press Office, Bank of Albania)

How Central Banks Can Generate Corporate Identity
Mr. Zoran Nišavić (General Manager of the International Relations
Department, National Bank of Serbia)

Croatian National Bank: New Public; New Messages, New Communication
Formats
Ms. Alemka Lisinski
(Executive Director of Communications Area, Croatian National Bank)

Discussions with the audience

Session II

Communication Channels: Incorporating Technology to Existing Tools

Session Chair: Mr. Hakan Atasoy
(Executive Director, Communications and Foreign Relations Department,
Central Bank of the Republic of Turkey)

The Experience of Launching a New Website
Mr. Özgür Balaban
(Chief, Public Relations Division, Central Bank of the Republic of Turkey)

Social Media in Central Bank Online Communication with Special Regard to
Video Content and Narodowy Bank Polski Social Network Presence – Case
Study
Mr. Andrzej Barabasz (Chief Specialist, National Bank of Poland)
Mr. Marcin Malinowski (Senior Specialist, National Bank of Poland)

How Should Central Banks Use Social Media?
Ms. Dragica Petrović (Head of Communication Division within the Governor’s
Office, National Bank of Serbia)

Discussions with the audience

Session III

Media Relations

Session Chair: Mr. Ferhat Çamlıca
(Director, European Union and Bilateral Economic Relations Division,
Communications and Foreign Relations Department, Central Bank of
the Republic of Turkey)

CBRT Media Relations
Ms. Emel Demirgören Şahin (Head of Section, Public R elations Division,
Central Bank of the Republic of Turkey)

BNB's Relations with the Media
Mr. Krasimir Ivanov Lakov (Advisor to the Governor, Bulgarian National Bank)

Press Conference Management
Ms. Dragica Petrović (Head of Communication Division within the Governor’s
Office, National Bank of Serbia)

Discussions with the audience

Session IV

The Role of Central Banks in Financial Education and Central Bank
Museums / Learning Centers

Session Chair: Ms. Alemka Lisinski
(Executive Director of Communications Area, Croatian National Bank)

Why Central Banks Support Economic and Financial Education?
Mr. Zoran Nišavić (General Manager of the International Relations
Department, National Bank of Serbia)

Financial Education Activities of the CBRT – What Have We Learned So Far?
Ms. Çiğdem Karataş (Specialist, Public Relations Division, Central Bank
of the Republic of Turkey)

Central Bank Museum as a Learning Centre – National Bank of the Republic
of Macedonia
Mr. Petar Karanakov (Senior Advisor in the Governor’s Office, National Bank of
the Republic of Macedonia)

Museum of Bank of Greece
Mr. Emmanuel (Manos) Kordakis (Head of Museum and Collections Section,
Bank of Greece)

Financial Education Developments in the Central Bank of the Republic of
Kosovo
Ms. Valmira Halili (Executive Assistant to Deputy Governor, Central Bank of
the Republic of Kosovo)
Ms. Ajshe Ramosaj Ahmetaj (Head of Financial Education, Protocol and

Discussions with the audience

Session V

Crisis Management at a Central Bank, Preparing for Crisis
Situations in Advance​

Session Chair: Ms. Canan Binal Yılmaz
(Director, Public Relations Division, Communications and
Foreign Relations Department, Central Bank of the Republic of Turkey)

Crisis Communication Plan
Ms. Marija Radenović (Special Advisor in Directorate for Human Resources and
Public Relations, Central Bank of Montenegro)

Anti-Crisis Case on the Nationalization of the Biggest Ukr ainian Bank
– Privatbank – in Late 2016
Ms. Nataliia Bondarenko (Head of Information and Public C ommunications
Office, National Bank of Ukraine)

Lessons Learned After the Corporate Commercial Bank Crisis
Mr. Krasimir Ivanov Lakov (Advisor to the Governor, Bulgarian National Bank)

Crisis Situation Management (April 2016 Meltdown - Real Event)
Mr. Petar Karanakov (Senior Advisor in the Governor’s Office, National Bank of
the Republic of Macedonia)

Discussions with the audience