YTL (New Turkish
Lira) and its sub-unit YKr will be put into circulation on 1 January 2005. Accordingly,
an extensive information campaign will be conducted in order to familiarise the
general public with the new currency unit.
Today, Central Bank of the Republic of Turkey (CBRT) and Bersay
Communications Consultancy Corp. signed a contract with the aim of providing
various services and conducting activities within the scope of the information
campaign.
The campaign basically aims at providing the general public with
information about the legal necessity of transition to YTL and raising public
awareness on this matter. In this framework, physical and security features of
YTL and YKr will be introduced and the general public will be informed about
the usage of the new currency units. Furthermore, it is targeted to minimize
negativities that may arise during the transition period such as rounding-off
effect while emphasizing the necessity of dual labeling.
The information campaign will be at national level covering the general
public and special importance will be attached to informing those who have no
access to automated teller machines and who are not credit card users as well
as citizens who are visually impaired or disabled.
The campaign will involve extensive utilization of all necessary printed
and audio-visual communication media. Therefore, leaflets, billboards, posters,
brochures, tags and materials alike will be produced, TV and radio spots will
be prepared; providing local media with necessary information will be attached
special importance, news and information will be distributed via sectoral
publications and publicity tapes will be produced.
Meanwhile, it has been decided to establish cooperation agreements with
several institutions and agencies from public as well as private sector to
ensure their support, and within this framework, the CBRT will be welcoming any
offers for cooperation and support.
Moreover, within the framework of the campaign, information activities
will be organized in public places and the assistance of related public
institutions will be sought for carrying out such activities.