Program

Keynote Speeches:
Thierry Bracke, (Deputy Director General in the Directorate General Communications, ECB)

The ECB’s communication strategy: Make the ECB understood

Nicholas Galletti, (Senior Director of External Communications and Stakeholder Management, Bank of Canada)

Building Economic Understanding and Trust

Session I

Why Should Central Banks Get Involved in Economic Education?

Session Chair: Hakan Atasoy, Central Bank of the Republic of Turkey

• Why Should Central Banks Care About Economic Education?

(Dejana Rebernik, Director of Public Relations Department, Croatian National Bank)

• Financial Education: Obligation or an option?

(Almir Salihović, Head of the Governor’s Office, Central Bank of Bosnia and Herzegovina)

• What are the Goals that a Central Bank Can Pursue by Providing Economic Education?

(Dragica Petrovic, Head of the Communication Division in the Governor’s Office, National Bank of Serbia)

Discussions with the audience

Keynote Speech:
Marek Petruš, (Consultant for External and International Relations, Czech Institute for Economic Education) (Former Director of Communications at the Czech National Bank)

The ABCs of Central Bank Communication and Education: The Power of Using Plain Language

Session II

The Power of Using Plain Language in Central Bank Communication

Session Chair: Thierry Bracke, ECB

• The Key Economic Concepts on which the General Public Lacks Understanding – Importance of Well-informed Target Groups about Monetary Policy Issues

(Igor Savic, Deputy General Manager of the International Relations Department, National Bank of Serbia)

• The CBRT’s Plain Language Experience: What have we gained so far?

(Canan Binal Yılmaz, Director of Corporate Communications Division, Central Bank of the Republic of Turkey)

• Strategic and Operational Communication at Central Bank of Azerbaijan

(Aghanemat Aghayev, Head of Communication Division, International Cooperation and Communication Department, Central Bank of the Republic of Azerbaijan)

Discussions with the audience

Session III

Knowledge and Attitudes

Session Chair: Marek Petruš, Czech Institute for Economic Education

• Educational Activity of NBP

(Iwona Stryjek / Justyna Furman, chief specialists of Education and Publishing Department, National Bank of Poland)

• Why is it Important that Target Groups such as Media or General Public Are Well-Informed About Economy and About Monetary Policy in Particular?

(Nino Rusieshvili, specialist of Public Relations and International Cooperation Division of Governor’s Administration, National Bank Of Georgia)

• Economic Education: A Path Towards Confidence

(Anton Comanescu, Senior Expert, Museum and Financial Education Department, National Bank of Romania)

• Ukraine: Reload – Creating the Financial Culture

(Natalia Bondarenko, Director of Communications Department, National Bank of Ukraine)

Discussions with the audience

Keynote Speech:
Giovanni Iuzzolino, Project Manager of Money and Finance Museum, Banca d'Italia

Can a "Central Bank Museum" be an effective tool for economic and financial education?

Session IV

Education Channels and Programs That Work (or Don’t)

Session Chair: Nicholas Galletti, Bank of Canada

• Educational Channels and Educational Programs That Work (CNB Experience)

(Josip Pintarić, Senior Expert, Consumer Protection Office, Croatian National Bank)

• Economic Education in Azerbaijan

(Ulkar Babayeva, Head of Economic Education Division, Central Bank of the Republic of Azerbaijan)

• Financial Education Programs: the Experience of the Bank of Italy to Success

(Roberta Nanula, Head of Financial Education Division, Banca d'Italia)

• Education Channels

(Ajshe Ramosaj, Head of Financial Education Division, Central Bank of the Republic of Kosovo)

Discussions with the audience

Session V

Reaching Wider Audiences

Session Chair: Canan Binal Yılmaz, Central Bank of the Republic of Turkey

• The CBRT’s Experience in Reaching Wider Audiences

(Çiğdem Karataş, Specialist, Corporate Communications Division, Central Bank of the Republic of Turkey)

• How BOA Promotes Financial Education Through Social Media

(Iv Pashaj, Chief Expert, Museum and Publications Division, Bank of Albania)

• The Role of Central Banks in Creating Effective Program of Financial Education of Youth and Children

(Radoica Luburić, Executive Director, Central Bank of Montenegro)

Discussions with the audience